IPTV blog provides information about systems and services that provide television and video services through IP communication networks. We regularly interview companies and their leaders to identify new challenges and ways to solve them and new opportunities and ways to take advantage of them. IPTV Blog is part of IPTV Magazine http://www.IPTVMagaizne.com.
Social TV monetization options include content and service access fees, advertising revenue, and direct purchase sales. If social TV follows a similar model of mobile apps, a windfall profit will come from in TV app purchases.
Mobile app revenue in 2014 was over $34B [[i]] with 76% of mobile app revenue coming from in app purchases [[ii]]. In 2014, the average mobile app paid $0.74 to $1.11 for each download installation (cost per installation - CPI) [[iii]]. Mobile app companies pay to provide free apps (such as games) because they make money from selling premium features and upgrades. In 2014, the mobile app Candy Crush was already earning about $1 million per day from in app purchases. [[iv]]
One of the key drivers for mobile app gaming success if strong social sharing achievement and ranking. Some of the ways to motivate in app purchases is to share ranking levels and sell status rank upgrades (e.g. become silver or gold) and premium features (faster ways to get status).
Large screen television is much better for certain types of interactive gaming than mobile devices because of the high-bandwidth rich media channel and a real time backchannel connection. With the number of connected TVs (Smart TVs) at over 42 million homes in USA (over 50%) [[v]] and strong in app purchase successes from mobile apps, social TV app revenues will be amazing!
[i]. Worldwide mobile app revenues from 2011 to 2017 (in billion U.S. dollars), Statista, Sep 2014.
[ii]. In-App Purchase Revenue Hits Record High: Accounts For 76% Of U.S. iPhone App Revenue, 90% In Asian Markets, TechCrunch, March 28, 2013.
[iii]. Mobile Games: What is the average CPA for mobile games? Quora, Sep 2014.
[iv]. Candy Crush Saga, Think Gaming, Sep 2014.
[v]. 42 Million U.S. Homes Are Connecting to the Internet through TVs or Attached Content Devices, NPD, May 15, 2014.
Social TV systems connect and process information between
social networks and TV broadcast systems (the backchannel). Social TV can range
from displaying summarized social media information (live poll results) to
customizing advertising messages based on viewer social network connections and
media engagement history.
Key Social TV System Capabilities:
- Live Polling - vote via Twitter
- TV Ad Customization using Social Profile
- Social Media Submission to TV Programs
- TV EPG and Social Media Integration - Social Program Guide - SPG
Social TV System Providers:
TV service providers need to find new ways to keep customers
and more effectively promote their programs. During my interview with Danny
Peled, CEO of Vidmind, he explained that social TV personalization enables
users to curate, share, like, check-in to and chat about video content. This
makes viewer experiences more relative and engaging and provide TV service
providers with more sticky customers who share and amplify their TV content
promotion efforts. To enable social TV, Vidmind created Twister, a white label
cloud based solution allowing TV broadcasters to customize it and offer unique
viewing experiences. Twister currently connects with Twitter, Facebook and
vkontakte.ru and can be easily integrated with other social networks. In
addition to improving viewing experiences, the usage statistics can be fed into
the Vidmind CloudSeed recommendation engine, allowing users to enjoy
recommendations based on the collective preferences of their social network. To
see more information on VidMinds Social TV platform, go to: Vidmind Cloud TV
Television and professional video editors and producers need
good tools with the latest features to produce better content in less time at
reduced costs. Ron Yekutiel, CEO of Kaltura explained to me at the NAB Show Stoppers event that cloud based video content
production can be a good solution for many types of professional video content.
TV and professional video production can be painful and costly to produce and
hard to access and coordinate. A cloud based solution can simplify the
management of media library (video, images, and audio) regardless of the content
size. It can be accessed anywhere through the management console. Ron discussed
that a good cloud based production system allows for advanced content metadata
tagging allowing editors and producers to search by categories, cue points, and
other key criteria.
Some other key requirements for professional video production
include creating cue points and workflow collaboration. Cue points should allow
chaptering, related file display, and timed advertisements. Collaborative
workflows should permit content review before it is published to eliminate spam
and abusive content in UGC portals for editorial team roles with different
TV service providers can generate significant new revenues
by shifting eCommerce to television commerce (T-Commerce). During my interview
with Pedro Pinto from InnoWave Technologies at the
IBC show, he explained that TV broadcasters are facing new competition and
higher content costs. They need new ways to generate revenues and to provide
value to customers or they can suffer significant customer churn and financial
losses. To help solve this challenge, InnoWave has developed the yubuy® platform that enables existing broadcasters (cable, DTT, IPTV, and others) to provide
eCommerce services on their existing TV broadcast systems (linear and switched
The yubuy platform allows consumers to directly buy products
and services from their a TV store The yubuy system is integrated with
television network to enable Immediate click-to-buy process.
InnoWave has developed a TV optimized user experience which
is integrated with social networks (Facebook and Twitter). Advertising and
products are selected and presented using Client profile information. It also
allows for scheduling and delivery to preferred or alternate addresses. The
profiling process enables effective cross-selling for other products.
The yubuy T-Commerce system is a revenue sharing business
model with a flexible payment gateway that allows multiple payment types. It is setup
as a cloud service allowing it to be compatible over any TV broadcaster's
Distributing and protecting digital movie content for
theaters is required to get premium movie content. Eric Bergez from Qube Cinema
explained to me at the NAB show that movie theater key management involves the dynamic
assignment and use of keys which is a complicated and financially important process.
Without a good key management system, cinema owners may not be able to get
movies they want, know what movies are available to show, or the projection of
movies may be blocked. To overcome this challenge, Qube Cinema has developed a web
based key management system KeySmith.
The KeySmith system includes a Content Database, Sites and
Screens Database, Server Database, Content Key (KDM) Generation and Reporting. The
KeySmith system has detailed reporting capabilities, maintains all audit-trails
and can enforce multi-point authorizations for all key requests. To manage the
system, theaters owners & operators only need a simple web based system to
manage movie content. To see more information about the KeySmith cinema key
management system, go to: KeySmith System - http://qubecinema.com/products/KeySmith
Alan Gatlin from Leverage Information Systems presented about
"The Power (and Drawbacks) of Video at the International Wireless
Communications Expo - IWCE 2014. He shared key opportunities and challenges for
video surveillance in public safety industry.
Video Surveillance is a Public
Safety Force Multiplier - it increases the effectiveness of enforcement
organization (e.g. military or police).
Two Key Reduction Objectives
for Video Surveillance:
1. Nuisance Crime
2. Violent Crime
Video Surveillance areas:
1. Prevention -
inhibiting - criminals avoid cameras 2. Intervention -
monitor and respond 3. Suppression - monitor
and live communication 4. Apprehension -
identification and tracking
Wireless Video Trends:
1. Video Offload from
Vehicles - move - medium to high BW 2. Static Video
Locations - fixed - medium to high BW 3. Portable Devices -
mobile - low to medium BW
Video DUI Enforcement -
having a visual record of a person driving a car with license plate
verification and being tested for a driving under the influence (DUI) can be
used in court. This overcomes the challenge of an officer not seeing the person
driving who has tested as above the limits.
Video Monitoring Audio
Deterrent - monitoring video in popular crime locations with an audio channel
that can announce "police have been dispatched." People rapidly
vacate the scene when hearing the announcement.
Video Audio Recording
Restrictions - there are some laws that prohibit the recording and distribution
of public audio. Regulations vary by state.
Public Video Recording
Authorization - In general, video surveillance in public places is permitted.
There are some regulations that may restrict the recording of video.
Consumer Awareness - most people accept that public areas may have video
Revenue Generation - Parking tickets - one cities earns about $2M per year from
parking tickets. Automatic license plate readers are located at fixed locations
and on vehicles (e.g. police cars).
Facial Recognition with
Video Surveillance - limited databases - need good view of face - needs camera
with high enough resolution.
Analog Camera Systems -
generally lower quality than new digital IP cameras. Can still use. Need to
convert analog to digital to allow for video signal capture and distribution.
Digital IP Camera
Systems - quality and features can dramatically vary. Recommend using a
standard video compression such as H.264.
Storage Requirements - typically ranges from 30 days to 5 years. Can have
enormous storage requirements.
Surveillance Systems - several video surveillance systems have custom
interfaces that require the purchase of equipment from the same vendor. If the
vendor does not have the features you need, this can limit or restrict your
ability to implement that feature.
Video Latency - video
compression can take time and video camera control delays can make video
surveillance ineffective. Recommend less than 1 second maximum video latency
End to End Throughput -
need to verify end to end throughput of wireless video systems and find choke
Private Wireless Video
Links - better to use private licensed frequencies such as 4.9 GHz to ensure
Power Over Ethernet -
POE - distance limitation for video cameras is a few hundred feet.
The next AnDevCon Conference is in Boston, May 27-30, 2014. This conference for software developers building or selling Android apps for mobile, TV, and embedded devices. It features intensive tutorials on the first day followed by 3 days of technical sessions. 1,000+ software developers, engineers & entrepreneurs from over 30 countries will attend AnDevCon. There are over 70+ sessions to help Android open source development. Admission for exhibits is not cost - 40+ exhibitors! Receive a $200 discount by inserting the code ANDROID in the eRegistration page - http://www.andevcon.com
The availability of ultra broadband (10 Mbps+) Internet access
at low cost enables competition for over the top television (OTT) providers.
While DSL and cable TV access providers may be feeling the pressure to increase
access costs to reduce competition with OTT competitors such as NetFlix,
competing broadband access services are offering faster data at lower costs. Emerging
ultra broadband providers will likely offer increased data transmission rates
at lower costs.
Ultra broadband access can be achieved using DSL, cable
modem, fiber, powerline and wireless broadband. The transmission rates of each
of these access networks are increasing through the use of more efficient
Mobile telephone systems are evolving into new types of TV
distribution systems. During an interview at the IBC Show, David Price from
Ericsson explained that LTE mobile communications systems have evolved
multimedia broadcast multicast service (eMBMS), allowing existing LTE mobile
systems to provide broadcast television services.
4G LTE mobile telephone systems also have the capability of
spatial division multiple access (SDMA), allowing a tower to direct a single 100
Mbps radio frequency channel to multiple locations. This allows LTE mobile
systems to offer both TV broadcast services and efficient on-demand services. The
fact that more than five key ultra broadband access systems are competing means
more data at lower cost.
Having an effective TV Advertising sales and billing system can mean the difference of profitability or losses for a local TV broadcasters. Dan Ryan and Ray Dowdle from Ad Gorilla explained to me at the TelcoVision trade show that local TV broadcasters can dramatically influence their TV advertising sales revenue by having an effective sales management system. Local TV broadcasters may want to do their own sales or outsource some or all of the sales process. Important parts of a TV Ad sales system should include ad sales training, communication management (CRM), cross channel marketing, spot management, and political and regulatory compliance. To solve this challenge, AdGorilla has created the AdGorilla FUEL TV Advertising sales system. It can be rapidly setup, has quick TV Ad sales management processes, and is compatible with multiple types of TV ad insertion equipment (including AdGorilla SSP(tm).
Integrating live social media into television broadcasting can provide amazing increases in viewership and viewer engagement. Lars Lauritzsen from Never.no explained to me at the IBC show that the dynamic process of social media gathering and processing can be complicated. To solve this challenge, Never.no created the Dynamic Content Scheduler -DCS system The ) DCS system is located between a between a social media interactivity control platform and playout systems. It Coordinate dynamic content, media assets and control commands. The interactivity desk is responsible for content generation - CG, automation, video servers, ad insertion etc.. This can be used to create seamless real time workflows between for TV broadcast systems. The DCS system with several broadcast protocols including VDCP, GPIs and RS-422 and can work with graphic systems including Vizrt, Harris & Chyron.
Telephone companies are facing extreme pressure to increase broadband data rates for customers while facing a cash flow crisis. Kevin Morgan and Kurt Raaflaub from Adtran explained to me at the TelcoVision trade show that telephone companies can gradually increase their broadband service capacity toward the 100 Mbps ultra broadband goal AND be able to extend the reach of high-speed services. By installing Optical Network Edge (ONE) devices to their optical plant as it gradually expands, telcos can provide a mixture of new ultra broaband 100 Mbps VDSL services along with other high-speed Ethernet services.
Customers are shifting their TV viewing habits from fixed TVs to laptops, tablets, and mobile phones. David Price from Ericsson explained to me at the IBC trade show that the LTE mobile phone systems have already been designed with evolved multimedia broadcast multicast service (eMBMS) that allows people to share TV broadcast channels. Ericsson demonstrated sending Broadcast television to mobile devices at the Mobile World Congress trade show. This means that mobile phone companies are able to become TV broadcasts. David explained that the systems already have these capabilities and 4G capable wireless devices may not need any hardware changes to view the TV broadcast services.
TV broadcasters need to store large quantities of video programming on tape. Because of data compression, more video can be stored on a single tape which can increase risk for the broadcaster. Fernando Moreira from Quotium explained to me at the IBC 2013 show that the information stored on tapes declines over time. If it is allowed to decline far enough, the information file can be unrecoverable. With digital compression, each tape can hold over 100 hours of programming. Fernando explained that predicting and monitoring tape archives can be a simple way to almost eliminate the risk of lost content. To solve this challenge, Quotium created the Storesentry Risk Assessment risk software. It can analyze and identify tape media that needs to be refreshed before it becomes unusable.