Monday, August 7, 2017

TV Show to Social Media Conversion

TV shows and movies are great sources of social media content which can be a super low cost and effective way to attract and engage viewers. During my podcast interview with Tracie Clarke, producer of WCAP news, she explained that finding the right clips, processing them, and knowing where they should be published can be how time consuming and produce little results if done wrong. Tracie explained how she enhanced the WCAP daily TV news show production processes and social media publishing to get dramatic increases in program views along with many new audience activities. She explains how you can make some simple line production changes, use templates, media agents, and other tools to improve the value and impact your media can have.

To Hear about How to Convert Shows into Effective Social Media:


Saturday, July 15, 2017

Live OTT Broadcast Synchronization



Live video streaming that is not synchronized across all mobile devices and in line with linear broadcast TV is one of major holes that exists in OTT content delivery, causing significant viewer challenges and spoiling viewer experiences. 

During my interview with Per Lindgren, SVP of Live OTT at Net Insight, he explained that synchronizing live streams for certain types of content such as sports events can be critical for viewer satisfaction. Consider the case today when viewers are watching a sports game in a pub with TVs and mobile devices tuned to the same channel.


Some of the devices may have delays of several seconds or minutes compared to other devices, and against traditional broadcast television. When a goal is scored the regular live broadcast will play it first, then the content will be played on some of the devices receiving the content OTT, causing cheers, but then leading to a spoiler alert for other recipients that have a longer delay in getting the content OTT. 

To solve this challenge, Net Insight has created a Sye OTT Live Streaming solution that solves this critical issue and offers frame accurate synchronization across the primary screen and all secondary screens. The Net Insight streaming platform provides a signal that has a predictable, fixed delay and synchronous playback across devices independent of the device manufacturer. The company has also has created APIs that allow apps to be developed that incorporate synchronization with big screen TV for an extended live television experience based on the second screen.


Listen How to Setup a Live OTT Streaming Service







Friday, July 14, 2017

Creating a TV Channel from Short Videos


TV broadcasters and new media content providers want to have their own content channels with highly engaging media. During my interview with Curt Marvis, CEO of The QYOU, he explained that licensing quality video content can be time consuming and costly. Getting continuous content that appeals to Millennials and generation X is hard. Branding needs to be added to the channel without detracting from the content value. To solve this challenge, The QYOU has created a TV channel production system that continually provides popular quality short format videos, licenses them, and combines the media into branded linear channels.

Listen to How to Create TV Channels from Popular Short Videos









Wednesday, June 28, 2017

Monetizing Movie and TV Metadata - New Ways to Generate Revenue from Descriptive Media


Broadcasters and TV service providers want to learn new ways to earn revenue from the metadata they purchase and/or create. 

During my interview with Hank Frecon, CEO of Source Digital at the NAB Trade show, he explained that audio and video metadata can be expensive and it is typically not in formats that are easily categorizable and organizable. 

To solve this problem, Source Digital has created several new types of revenue producing metadata services ranging from smarter content recommendation engines to interactive direct sales services. To get more information about new Metadata Monetization services, go to: Source Digital Metadata Services

Friday, June 23, 2017

All IP Video Production Systems - Standardizing Media System Integration


Movie, TV Show, and Video producers have multiple types of equipment and applications that need to connect and work with each other. During my interview with Will Waters, Director of Product Marketing from NewTek at the NAB Show, he spoke of the intense need for production system integration in both studios and at distant locations. The integration of these systems should support the continual increases in resolution (1k, 4k, 8k+), media formats (3D, VR), and new types of applications (TV Apps and interactive media). The interconnection standards need to work (with adapters) with existing equipment, be reliable, and be able to evolve as the production, broadcast, and distribution requirements evolve. 

To solve this challenge, Newtek has created a Network Device Interface - or NDI™, a royalty free standard enabling IP video workflows across Ethernet networks. NDI is a bi-directional standard that allows video systems to identify and communicate with one another over IP, and to encode, transmit, and receive multiple streams of broadcast-quality, low latency, frame-accurate video and audio in real time. NDI is the basis for an all IP Media Production Platform. NDI enables multiple manufacturers and developers to work together to create an interconnected production workflow. To find out more information, go to NewTek NDI.

Rapid OTT Deployment - Streaming TV Platform Key Requirements, Features, and Options




Broadcasters and content owners want to rapidly set up systems to offer their channels and programs online with multiple customer revenue-producing features. During my interview with  Sam Orton-Jay, Sales and Marketing Director at Simplestream, he explained that Internet TV streaming systems have traditionally been both complicated and time consuming to set up, with a need for constant updates to support many types of viewing devices. Flexibility to manage built-in features that can generate revenue and keep subscribers happy are also very important. To address this, Simplestream built its Cloud TV platform that enables rapid setup and deployment of Over The Top (OTT) Live and VOD streaming services. Companies can upload their media, define their services, and manage their subscribers without the need to purchase, setup, or install equipment. To get more information about Cloud TV Platform, go to: Simplestream

Listen to Audio That Explains Rapid OTT Deployment:

Thursday, June 22, 2017

Internet TV Plus Podcast - How to Select, Setup, and Run Streaming TV Systems and Services



Internet TV Plus podcast covers emerging television tech and business solutions to help TV tech and business professionals to setup and run online TV production and distribution systems. In addition to learning cool stuff like interactive holograms that you can feel (yes, this is for real) you will also discover new things you can do to improve your company, product, or job.




TV and Movie Industry in Rapid Change Mode



We created this podcast because the TV and film industry is shift from Broadcast TV shifting from broadcast to to video streaming. 



Overwhelmed? - it seems each day there is a new TV technology, service, acronym, or other information that is dramatically changing your business or job.

Formats: - Apps, Video, Audio, Slides, and Other Formats


Many of our sessions are available in several types of media formats. Available on iTunes, Google Play, Stitcher, iHeartRadio, and in Video, Audio, Slide, and other Formats.



Audience: - Tech, Broadcasters, Producers, and Professionals



Podcast Topics:


- Internet TV Hosting - Streaming TV platforms and how to manage

- Equipment Options - Content Storage, Streaming Servers

- Online TV Marketplace Distribution - How to get on NetFlix, Roku, AppleTV, and others.

- Internet TV Distribution Services - get to online video marketplaces

- New breed of Internet TV service distribution providers
- Streaming Media Content Licensing
- Connected TV Advertising - Dynamic ad Insertion, 3rd Party Audience Data
- Television Commerce (T-Commerce) - direct sales, revenue sharing
- Social TV - 2nd screen, back channels, interactive media, content personalization
- Online TV Billing & Mediation - payment processing, customer care
- Cloud and IP Production Systems - no production equipment option!
- Collaborative Workflow - global teams who participate in the creative and production
- Automated Production - remote video switching to special effects
- Other “How-To” Focused Internet TV Topics

Guests: Experienced Experts with Solution Information

We invite guests who have real experience and useful information they are willing to share. 

If you or someone you know wants to be a guest, please email me at LHarte@LawrenceHarte.com.

Internet TV Plus Resources: - Dictionaries, Guides, and Directories

Internet TV Dictionary - http://InternetTVDictionary.com

Internet TV Plus Host: - Lawrence Harte - https://www.linkedin.com/in/lharte/


Lawrence Harte is a tech media evangelist who has a passion for discovering, learning, and explaining how to implement new TV technologies and services. Founder of 4 industry magazines, tech and business school, and over a dozen conferences. From 2005 to 2017, he interviewed over 3800 TV tech and business companies. He helps companies to design and setup TV systems, has been part of the production crew for movies and TV shows, and is an expert consultant for Google TV, Samsung, and other leading companies.

Wednesday, August 3, 2016

Smartphone Journalism App Combines Virtual Studio and Teleprompter

Anyone with a smartphone can now be a professional news anchor. BIGVU has created an app (iOS and Android) that combines virtual studio (backgrounds, graphics, and text) with a scrolling text telepompter to allow the simple and fast creation of video reports. 
Virtual News Studio - select or create an eye-catching backdrop. Turns any location or environment into a professional looking news studio.
Mobile Teleprompter - easy to create a simple text script that scrolls on the display allowing the reporter to simply read the lines. It automatically adjusts to the presenter’s reading speed. This allows almost anyone to create and record presentations as if they were in professional television newsroom. 

News Collaboration Platform - Multiple editors can simultaneously access the same stories through a shared, cloud-based virtual desk. Scripts are assigned to a specific reporter and automatically uploaded to their app. The anchor can capture several takes for the same story presentation in the BIGVU teleprompter app and select the best version to be uploaded to the cloud for distribution.
 

BigVu Smarphone Journalism Video Demo:

 

BIGVU Smartphone Journalism Free App is Available at:

iOS Apple Store - https://itunes.apple.com/us/app/teleprompter-mobile-reporter/id1124958568?mt=8
 

CONTACT

 
(w): www.bigvu.tv 

(p) +41788947506


Thursday, July 14, 2016

How to Find TV Show Video Clips to Publish On and Off Air

Finding video clips in many hours of content can be time consuming and frustrating. During my interview with Rakesh Agrawal, CEO of Snapstream at the NAB show, he explained that quickly finding the right clips from shows and rapidly publishing them on air and/or on other media channels can have a significant influence on audience engagement and value.
Unfortunately, it is hard to find good clips using editors or media playing systems. To solve this challenge, Snapstream created a smart searchable DVR system that can record one or multiple broadcast channels, has tools for multi-user text, icon, and context searching, clip start/end, description, and tagging capability, and easy ways to process and publish the video clips to broadcast and/or other media channels. It can be integrated with existing broadcast systems. To get more information about video clip searching and publishing, go to:  Snapstream Broadcast Video Search System

Tuesday, July 5, 2016

Automatic Video Switching Production System - MEVO


Automated video switching allows for lower cost production and higher quality production for novice producers (a growing trend) without costly switching systems or training. During my interview with Jesse Hertzberg, CEO of Livestream at the NAB show, he explained that producing good live video at events needs multiple shots which need to switch and pan. The event production team may not have or be able to provide skilled camera operators to make this happen.
To solve this challenge, Livestream developed the MEVO Automatic Production Switcher. MEVO is an automatic 4k switcher production system that uses one 4k wide screen camera is used to create shot views that are focused on faces or objects. The system uses facial and object identification to identify potential shot views. After a shot has been selected (manually by touch screen or automatically by facial/object recognition), the software tracks the object. As the person or object moves, the shot view pans with them.  
In automatic mode, the shot views will be directed to the person who is talking (like videoconferencing.) Long talking sessions result in automatic shot changes (narrow to wide view) to maintain high production value. To get more information on MEVO, go to Get MEVO

Sunday, July 3, 2016

Live OTT Broadcast Channel Synchronization

Streaming live broadcasts through the Internet that are not time synchronized can case significant viewer challenges.

During my interview with Stefan Gustafsson from Net Insight during the NAB show, he explained that synchronizing live streams for certain type of sports events can be critical for viewer satisfaction. Consider the case when viewers are watching a sports game in a pub with TVs and mobile devices tuned to the same channel without synchronization. Some of the devices may have delays of several seconds compared to other devices. When a goal is scored, some of the devices will play it first causing cheers for some and a spoiler alert for the delayed recipients.

To solve this challenge, Net Insight has created a frame accurate synchronization across multiple devices. The Net Insight streaming system provides a signal which has a predictable, fixed delay and synchronous playback across devices independent of device manufacturer. Net Insight also has created APIs allow other types of hardware that can harmonize devices with big screen TV for an extended experience. For more information about OTT stream synchronization, visit: Net Insight OTT Streaming or go to Net Insight OTT Synchronization White Paper to download the OTT Synchronization solution paper.

Friday, May 13, 2016

Internet TV Plus Conference 2016

Internet TV Plus Conference 2016
Internet TV Plus Conference - Raleigh 2016 is at the McKimmon Center in Raleigh, NC June 18, 2016.


30+ Speakers, 21 sessions, 10+ Exhibitors, Internet TV Toolbox Access, and Multiple Networking Activities.

Special Features:

All attendees receive 1 year access to Internet TV Toolbox, breakfast, lunch, and evening networking activities with open bar, and meet the speaker dinners.
 
Internet TV Production Book - given to all conference attendees. This guide covers how to produce, distribute, and promote TV shows, movies, and videos online.
 
Internet TV Toolbox - This online portal provides access to sample contracts, presentations, "how-to" guides, sample project plans, templates, and other resources for the Internet TV industry.
 
Networking Activities - Buffet lunch and evening networking party with open bar is included. Attendees can meet speakers and network with other producers, developers, promoters, and TV talent.
 
Meet the Speaker Dinners - private dinners with speakers. Attendees register to attend private dinner with speakers at nearby local restaurants. Attendees only pay for their own dinner.

To see more information, to register, or to get access to other resources, go to http://internettvplus.com

Hosted By: DiscoverNet, 2474 Walnut Street, Suite 105, Cary, NC 27518 USA +1.919.301.0109.

Monday, July 27, 2015

Cloud Based TV Dynamic Ad Insertion - DAI System

TV broadcasters can have difficulty implementing dynamic TV ad insertion (DAI) on OTT platforms and legacy distribution systems. During my interview with Kunal Lagwanker, CEO of AdSparx, he explained that the broadcast network equipment systems may not have DAI capability or the ad insertion option may be high cost. Without advanced TV advertising options, the broadcasters are losing high value advertising money. To solve this, AdSparx has created a cloud based TV advertising system that enables DAI on existing systems with minimal changes.

OTT systems commonly provide television content from other geographic regions where the ads are irrelevant for local viewers and do not earn ad revenue. OTT broadcasters need an Ad Replacement system automatically detects TV commercials in Live/Linear TV and replaces them with targeted ads. The process needs seamless TV quality transitions between content and ads. The AdSparx system inserts the ad video directly into the viewers television stream resulting in a high-quality viewing experience.

Cloud based TV ad insertion can be processed on the server side (head end) or at the device. in-stream advertising on an internet connected device. TV ads can be inserted into TV broadcast streams or streamed to Internet devices such as mobiles, tablets, desktops and connected TV devices.

To get more information on AdSparx Cloud Video Ad Insertion System, go to http://adsparx.co/features.html


Wednesday, April 29, 2015

NAB 2015 Key Hightlights/Trends

During my company interviews at NAB 2015, three words/products appear everywhere:
* Drones
* Cloud
* OTT

The NAB show attendance grew over 5% as a result of the dramatic expansion into Internet TV produts and services. Perhaps NAB should now be called National Association of Broadbanders!

NAB 2015 Key Highlights/Trends:
 

1. Drones - every hall - simple stable location control - can do patterns - better cameras/gimbals.
 

2. Cloud - everything moving to the cloud - TV systems are becoming servers with specialized software
 

3. Over the Top (OTT) television - industry moving to Internet TV systems
 

4. Remote TV Production - reliable feeds using the public Internet to centralized control facilities
 

5. Cloud Video Switching - IP based switchers allowing multiple people to control camera, audio, feeds, etc.
 

6. Social TV - integration of contributed and live content from viewers into TV programs
 

7. Hyper Personalization - program guides that learn what you like and where you like to get it

 

Friday, November 14, 2014

Social TV Monetization - Amazing In TV App Purchase Profits

Social TV monetization options include content and service access fees, advertising revenue, and direct purchase sales. If social TV follows a similar model of mobile apps, a windfall profit will come from in TV app purchases.
 
Mobile app revenue in 2014 was over $34B [[i]] with 76% of mobile app revenue coming from in app purchases [[ii]]. In 2014, the average mobile app paid $0.74 to $1.11 for each download installation (cost per installation - CPI) [[iii]]. Mobile app companies pay to provide free apps (such as games) because they make money from selling premium features and upgrades. In 2014, the mobile app Candy Crush was already earning about $1 million per day from in app purchases. [[iv]]
 
One of the key drivers for mobile app gaming success if strong social sharing achievement and ranking. Some of the ways to motivate in app purchases is to share ranking  levels and sell status rank upgrades (e.g. become silver or gold) and premium features (faster ways to get status).
Large screen television is much better for certain types of interactive gaming than mobile devices because of the high-bandwidth rich media channel and a real time backchannel connection. With the number of connected TVs (Smart TVs) at over 42 million homes in USA (over 50%) [[v]] and strong in app purchase successes from mobile apps, social TV app revenues will be amazing!
 
References:
[i]. Worldwide mobile app revenues from 2011 to 2017 (in billion U.S. dollars), Statista, Sep 2014.
[ii]. In-App Purchase Revenue Hits Record High: Accounts For 76% Of U.S. iPhone App Revenue, 90% In Asian Markets, TechCrunch, March 28, 2013.
[iii]. Mobile Games: What is the average CPA for mobile games? Quora, Sep 2014.
[iv]. Candy Crush Saga, Think Gaming, Sep 2014.
[v]. 42 Million U.S. Homes Are Connecting to the Internet through TVs or Attached Content Devices, NPD, May 15, 2014.