Monday, May 3, 2010
Linking TV Ad Sales Systems to Mobile Workers
TV broadcasters can increase their advertising sales by more rapidly proposing and authorizing ad sales orders. During my interview with Arthur Drevnig at the NAB trade show, he explained that Broadview Software has developed a system that can link ad sales systems to mobile workers. This allows the mobile worker to present offers to potential advertisers and get approval from station advertising managers to sell the ads.