Friday, September 24, 2010
Target TV Platforms
How can operators evolve their platforms without interrupting the interactive services they provide to their customers? To maintain high end interactive services, operators have to find a way to manage a huge amount of content while keeping costs down for their customers. At IBC, Koen Swings of Zappware explained that these services can not only generate revenue from viewers and advertisers, but also serve as a tool for branding and direct marketing. Targeted TV platforms deliver fast and reliable solutions across different ranges of headends and set top boxes. Platforms include cable, telco, satellite or terrestrial operators, over-the-top, or consumer platforms such as gaming consoles. Besides a wide variety of platforms, advertisers benefit with the ability to further personalize messages, monitor requests and test the effectiveness of their campaigns.