Thursday, April 14, 2011

Internet TV - OTT Viewing Consumption Market Trends

After meeting with several Internet TV - OTT Hosting Companies, I've been surprised at the dramatic increase in Internet TV viewing time. According to companies I've interviewed, the average viewing of NetFlix has risen from approximately 7 hours per month in 2009 to over 11 hours per month in 2010. Another shocking viewing consumption number was the amount of viewing of International content. According to Global Takeoff (an Internet TV Hosting company), paid subscribers for India television channels watch approximately 5 hours of TV per day.

This seems to validate that Internet TV providers can effectively provide similar quality and content of traditional TV broadcasters.

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