Tuesday, August 16, 2011

Key Requirements for Hybrid TV Broadcast and OTT Set Top Boxes

TV broadcasters are using hybrid broadcast and over the top television – OTT set top boxes to provide new on demand and interactive services to their customers. Steve McKay from Entone explained to me at the IPTV World trade show that there are some key differences between hybrid OTT set top box and there are some key features to consider which choosing a hybrid STB solution. Hybrid STBs combine broadcast TV and streaming services and need to offer users with a simple combined navigation interface. They should link to other devices in the home through wired or wireless connections. Some of the key media processing capabilities should include multiple types of media decoding (MPEG-2, MPEG-4, VC-1), 3D processing (multiple formats), and transcoding capabilities. A HTML-5 compliant browser can provide for an open and flexible platform allowing for more uniform and efficient application development. It should allow for DRM content protection support while allowing for creative licensing options and side loading (portable distribution).

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