Tuesday, May 14, 2013

TV and Film Production Using High-Quality Zoom Lens Instead of Multiple Fixed Focal Length Lenses

Quality TV and film production has required the use of multiple fixed length focal lenses. Thom Calabro from Fuji Film explained to me that it is now possible to get better film production quality using a single high quality zoom lens. Having a set of fixed length lenses for TV and film production it costly, bulky, and difficult to manage. While zoom lenses have been available for many years, their cost and quality level have not been adequate for standard production - until now. To solve this challenge, Fuji has made a single zoom lens that provides the same or better image quality than fixed lenses. This can dramatically simplify production while reducing cost and decrease the number of items for production crews need to bring to the set.

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