TV service providers can generate significant new revenues
by shifting eCommerce to television commerce (T-Commerce). During my interview
with Pedro Pinto from InnoWave Technologies at the
IBC show, he explained that TV broadcasters are facing new competition and
higher content costs. They need new ways to generate revenues and to provide
value to customers or they can suffer significant customer churn and financial
losses. To help solve this challenge, InnoWave has developed the yubuy® platform that enables existing broadcasters (cable, DTT, IPTV, and others) to provide
eCommerce services on their existing TV broadcast systems (linear and switched
video).
The yubuy platform allows consumers to directly buy products
and services from their a TV store The yubuy system is integrated with
television network to enable Immediate click-to-buy process.
InnoWave has developed a TV optimized user experience which
is integrated with social networks (Facebook and Twitter). Advertising and
products are selected and presented using Client profile information. It also
allows for scheduling and delivery to preferred or alternate addresses. The
profiling process enables effective cross-selling for other products.
The yubuy T-Commerce system is a revenue sharing business
model with a flexible payment gateway that allows multiple payment types. It is setup
as a cloud service allowing it to be compatible over any TV broadcaster's
platform.
To see more information about the InnoWave YuBuy T-Commerce
system, visit: InnoWave YuBuy Platform
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