Monday, April 22, 2019

Brandable, Customizable, and Scalable OTT Platform with SVOD and AVOD

Broadcasters and OTT service providers need to setup run streaming platforms that can serve many types of devices, with subscription and/or advertising business models at capacity needs that can rapidly change. Jim O’Neill, principal industry analyst at Brightcove explained to me during the NAB show that OTT platforms can have difficulty supporting multiple types of devices with varying screen sizes, have complicated ingestion and media reformatting processes, and may have difficulty delivery reliable quality viewing experiences during periods of high stream viewing demands. To solve this challenge, Brightcove has developed an end to end OTT platform that uses apps and an HTML5 browser that can deliver services to all types of viewing devices, can provide and optimize subscription video on demand (SVOD) & advertising on demand (AVOD) services, and the system has been designed to provide capacity when required.

For more information about the brandable, customizable, and scalable Brightcove OTT Platform, visit Brightcove OTT Platform Solution







 


Monday, April 15, 2019

IPTV Magazine - OTT Business Opportunities - April 2019

This issue of IP Television magazine covers OTT Business Opportunities, How to Develop a Successful OTT Business, Transitioning OTT to Profitable Addressable Advertising, TV Show Cloud Production, TV Industry Research Buyers Guide, IPTV News, and more.

Download PDF - http://bit.ly/iptv-1904

Sunday, December 23, 2018

Personalized Multi-Screen TV Viewing Experience Increases Engagement and Revenues While Reducing Churn



TV broadcast operators need to improve their TV viewer experiences to compete with new innovative competitors. Kurt Michel, VP of Seachange Marketing explained to me at the IBC show that an increasing number of broadcast customers are shaving TV services or churning to other TV and content services providers. To solve this challenge, Seachange created cView which allows broadcasters to personalize broadcast services to viewers, increasing consumption and revenue, while decreasing churn.

Kurt explained that broadcasters need a bridge to connect legacy, IP, OTT and multiscreen platforms in ways that allow for the creation of new video services that can provide personalized user experiences. This software needs to work with Android TV, hybrid set top boxes, and other platforms. A key requirement for the cView system is to provide simple ways to setup and support new services and devices.

It is important for the system to allow the continued use of existing set top box (STB) subscribers while expanding services to new systems and devices. The migration of viewer experiences from legacy services to new capabilities needs to be gradual with minimal (if any) disruption. This allows the viewers to discover and user new service while they are building value for the TV broadcaster’s brand. The TV operator needs to be take advantage of the more efficient unmanaged OTT services to increase profit margins. cView has also developed an Android Operator Tier (AOT) that provides a fully branded viewing experience that starts with the launch screen. 

To find out more information about cView personalized TV viewing services, visit: https://www.seachange.com/what-we-do/solutions/user-experience-management/

Monday, October 15, 2018

Video Enrichment by IBM Watson Media Increases Video Value and Enhances Viewer Engagement

Video producers and editors need better ways to discover and enrich video using less staff and more ways to add engagement value. Hillary Henderson, Senior Director of Product Strategy and Management at IBM Watson Media and Cloud Video, explained to me during the IBC show that existing video editing and production systems can require many steps and people to find, tag, and use valuable video media content. To solve this challenge, IBM has developed a Video Enrichment, a technology that can analyze audio, text, and visual media to identify and tag value elements. Because Video Enrichment is based on cognitive recognition and deep learning capabilities, it is possible to add and associate deep metadata with video content. This make the rich media more searchable, selectable, and usable.

For more information about Video Enrichment and how it can be used to enrich your media, visit IBM Watson Media




Wednesday, April 25, 2018

Fast Cloud Video Editor with Full Feature Set and Platform Compatibility

Blackbird Video Editor Screen ShotBroadcasters, production companies, and media professionals need a fast full featured video editor for all file formats which can be used anywhere without installing software and works on standard low cost equipment. Ian McDonough, CEO of Blackbird.video, explained to me during the NAB show that existing cloud video editors can be slow to respond to commands, have limited features, and require training to use their unique editing commands. To solve this challenge, Blackbird video has developed a fast (almost instant) cloud based video editor that can process all media formats up to 8k on standard workstations that work with existing workflow platforms.


The Blackbird video editing service operates on standard web browsers and can work on regular computers (no special hardware or coders required!) Editing commands are processed almost instantly due to the special Blackbird video processing service and by using smart raw file storage locations on the web.

Because the Blackbird video system is cloud based and has compatible file formats and APIs, it can work with existing video production workflow systems without the need for new risky workflow or equipment changes. To make the Blackbird video editing system easier to use, uses can select editing command sets which are familiar to Avid, Adobe, Final Cut, and other editing systems.

Blackbird video has created two versions - Ascent (basic video editing) and Forte (full features for more advanced users). For more information about Blackbird Video editing services, visit Blackbird Video.


Tuesday, January 30, 2018

Predictive TV Subscriber Churn Reduction

TV service providers need cost effective ways to manage customer retention and recovery. During my interview with Chris Welsh from MPP Global at the IBC show, he explained that voluntary subscription churn can typically be reduced by over 60% or more. To do this, TV service providers need to identify churn candidates in enough time before they leave so they can be provided with help and/or offers that motivate them to stay. The indicators customers may churn can range from being unable to process a credit card for payment (expired information) to changing customer usage patterns. It is possible to identify 1-2 months in advance when permits taking actions to motivate customer to stay such as offering free program viewing incentives (gets customer to start viewing again) or special discount offers. To solve the TV subscriber churn challenge, MPP created an esuite retention recovery system that identifies, analyzes, communicates with subscribers, and manages TV subscription churn. To find out more information, go to eSuite MPP Customer Retention and Recovery.

Tuesday, August 22, 2017

Social TV Platform Systems Directory List


Social TV platform systems integrate broadcast TV and social media management. Social TV systems or platforms can monitor, find, categorize, process, prioritize, and publish media on broadcast and social media channels.










If you know a company that should be added to the list, please email me at LHarte@IPTVMagazine.com

Monday, August 21, 2017

Virtual Streaming TV Content Distribution - Reducing Stream Bandwidth 90%+ Using Viewer Relaying

StreamUnlimited Virtual Streaming System

Online TV service providers want to reduce streaming bandwidth costs while increasing their peak stream transfer capacity. During my interview with Ron Van Herk
from Cybermedia Television, he explained that streaming TV bandwidth cost can be high and the trend is that more bandwidth is needed for higher resolution. Higher peak bandwidths are also needed for dynamically changing media compression levels. To solve this challenge, Cybermedia Television created a virtual streaming content distribution CDN system that uses each viewer to retransmit their streaming video media dramatically reducing the OTT service provide bandwidth requirements.

The technology is based on P2P technology; users share (upstream) bandwidth with their closest and most convenient concurrent user (the other “PEER” ). The more users, the more bandwidth to share. This P2P principle has huge advantages regarding capacity and costs, which is getting very relevant in case of e.g. live events.
- Efficient use of bandwidth capacity, based on P2P technology
- Constant high video quality (NO adaptive bandwidth selection)
- Sharing content via user upstream capacity
- Saving up to 90 % capacity & costs
- Servicing unlimited concurrent users
- Live stream and VOD stream
- Clients; TV, PC (pc/mac/linux), Smart Phone & Tablet ( IOS, Android, Windows, Symbian)
- Management CMS included

To get more information about Virtual Streaming TV Content Distribution go to: Virtual Streaming System

To Hear about Virtual TV and Video Streaming, Listen to:


Monday, August 7, 2017

TV Show to Social Media Conversion

TV shows and movies are great sources of social media content which can be a super low cost and effective way to attract and engage viewers. During my podcast interview with Tracie Clarke, producer of WCAP news, she explained that finding the right clips, processing them, and knowing where they should be published can be how time consuming and produce little results if done wrong. Tracie explained how she enhanced the WCAP daily TV news show production processes and social media publishing to get dramatic increases in program views along with many new audience activities. She explains how you can make some simple line production changes, use templates, media agents, and other tools to improve the value and impact your media can have.

To Hear about How to Convert Shows into Effective Social Media:


Saturday, July 15, 2017

Live OTT Broadcast Synchronization



Live video streaming that is not synchronized across all mobile devices and in line with linear broadcast TV is one of major holes that exists in OTT content delivery, causing significant viewer challenges and spoiling viewer experiences. 

During my interview with Per Lindgren, SVP of Live OTT at Net Insight, he explained that synchronizing live streams for certain types of content such as sports events can be critical for viewer satisfaction. Consider the case today when viewers are watching a sports game in a pub with TVs and mobile devices tuned to the same channel.


Some of the devices may have delays of several seconds or minutes compared to other devices, and against traditional broadcast television. When a goal is scored the regular live broadcast will play it first, then the content will be played on some of the devices receiving the content OTT, causing cheers, but then leading to a spoiler alert for other recipients that have a longer delay in getting the content OTT. 

To solve this challenge, Net Insight has created a Sye OTT Live Streaming solution that solves this critical issue and offers frame accurate synchronization across the primary screen and all secondary screens. The Net Insight streaming platform provides a signal that has a predictable, fixed delay and synchronous playback across devices independent of the device manufacturer. The company has also has created APIs that allow apps to be developed that incorporate synchronization with big screen TV for an extended live television experience based on the second screen.


Listen How to Setup a Live OTT Streaming Service







Friday, July 14, 2017

Creating a TV Channel from Short Videos


TV broadcasters and new media content providers want to have their own content channels with highly engaging media. During my interview with Curt Marvis, CEO of The QYOU, he explained that licensing quality video content can be time consuming and costly. Getting continuous content that appeals to Millennials and generation X is hard. Branding needs to be added to the channel without detracting from the content value. To solve this challenge, The QYOU has created a TV channel production system that continually provides popular quality short format videos, licenses them, and combines the media into branded linear channels.

Listen to How to Create TV Channels from Popular Short Videos









Wednesday, June 28, 2017

Monetizing Movie and TV Metadata - New Ways to Generate Revenue from Descriptive Media


Broadcasters and TV service providers want to learn new ways to earn revenue from the metadata they purchase and/or create. 

During my interview with Hank Frecon, CEO of Source Digital at the NAB Trade show, he explained that audio and video metadata can be expensive and it is typically not in formats that are easily categorizable and organizable. 

To solve this problem, Source Digital has created several new types of revenue producing metadata services ranging from smarter content recommendation engines to interactive direct sales services. To get more information about new Metadata Monetization services, go to: Source Digital Metadata Services

Friday, June 23, 2017

All IP Video Production Systems - Standardizing Media System Integration


Movie, TV Show, and Video producers have multiple types of equipment and applications that need to connect and work with each other. During my interview with Will Waters, Director of Product Marketing from NewTek at the NAB Show, he spoke of the intense need for production system integration in both studios and at distant locations. The integration of these systems should support the continual increases in resolution (1k, 4k, 8k+), media formats (3D, VR), and new types of applications (TV Apps and interactive media). The interconnection standards need to work (with adapters) with existing equipment, be reliable, and be able to evolve as the production, broadcast, and distribution requirements evolve. 

To solve this challenge, Newtek has created a Network Device Interface - or NDI™, a royalty free standard enabling IP video workflows across Ethernet networks. NDI is a bi-directional standard that allows video systems to identify and communicate with one another over IP, and to encode, transmit, and receive multiple streams of broadcast-quality, low latency, frame-accurate video and audio in real time. NDI is the basis for an all IP Media Production Platform. NDI enables multiple manufacturers and developers to work together to create an interconnected production workflow. To find out more information, go to NewTek NDI.

Rapid OTT Deployment - Streaming TV Platform Key Requirements, Features, and Options




Broadcasters and content owners want to rapidly set up systems to offer their channels and programs online with multiple customer revenue-producing features. During my interview with  Sam Orton-Jay, Sales and Marketing Director at Simplestream, he explained that Internet TV streaming systems have traditionally been both complicated and time consuming to set up, with a need for constant updates to support many types of viewing devices. Flexibility to manage built-in features that can generate revenue and keep subscribers happy are also very important. To address this, Simplestream built its Cloud TV platform that enables rapid setup and deployment of Over The Top (OTT) Live and VOD streaming services. Companies can upload their media, define their services, and manage their subscribers without the need to purchase, setup, or install equipment. To get more information about Cloud TV Platform, go to: Simplestream

Listen to Audio That Explains Rapid OTT Deployment:

Thursday, June 22, 2017

Internet TV Plus Podcast - How to Select, Setup, and Run Streaming TV Systems and Services



Internet TV Plus podcast covers emerging television tech and business solutions to help TV tech and business professionals to setup and run online TV production and distribution systems. In addition to learning cool stuff like interactive holograms that you can feel (yes, this is for real) you will also discover new things you can do to improve your company, product, or job.




TV and Movie Industry in Rapid Change Mode



We created this podcast because the TV and film industry is shift from Broadcast TV shifting from broadcast to to video streaming. 



Overwhelmed? - it seems each day there is a new TV technology, service, acronym, or other information that is dramatically changing your business or job.

Formats: - Apps, Video, Audio, Slides, and Other Formats


Many of our sessions are available in several types of media formats. Available on iTunes, Google Play, Stitcher, iHeartRadio, and in Video, Audio, Slide, and other Formats.



Audience: - Tech, Broadcasters, Producers, and Professionals



Podcast Topics:


- Internet TV Hosting - Streaming TV platforms and how to manage

- Equipment Options - Content Storage, Streaming Servers

- Online TV Marketplace Distribution - How to get on NetFlix, Roku, AppleTV, and others.

- Internet TV Distribution Services - get to online video marketplaces

- New breed of Internet TV service distribution providers
- Streaming Media Content Licensing
- Connected TV Advertising - Dynamic ad Insertion, 3rd Party Audience Data
- Television Commerce (T-Commerce) - direct sales, revenue sharing
- Social TV - 2nd screen, back channels, interactive media, content personalization
- Online TV Billing & Mediation - payment processing, customer care
- Cloud and IP Production Systems - no production equipment option!
- Collaborative Workflow - global teams who participate in the creative and production
- Automated Production - remote video switching to special effects
- Other “How-To” Focused Internet TV Topics

Guests: Experienced Experts with Solution Information

We invite guests who have real experience and useful information they are willing to share. 

If you or someone you know wants to be a guest, please email me at LHarte@LawrenceHarte.com.

Internet TV Plus Resources: - Dictionaries, Guides, and Directories

Internet TV Dictionary - http://InternetTVDictionary.com

Internet TV Plus Host: - Lawrence Harte - https://www.linkedin.com/in/lharte/


Lawrence Harte is a tech media evangelist who has a passion for discovering, learning, and explaining how to implement new TV technologies and services. Founder of 4 industry magazines, tech and business school, and over a dozen conferences. From 2005 to 2017, he interviewed over 3800 TV tech and business companies. He helps companies to design and setup TV systems, has been part of the production crew for movies and TV shows, and is an expert consultant for Google TV, Samsung, and other leading companies.