Implementing new types of advertising (such as addressable advertising and TV Widgets) into TV broadcast systems can multiply broadcaster ad revenues by 4 to 10 times (or more). However, implementing intelligent and targeted advertising has complexity and capacity challenges.
The traditional TV advertising business model of selling ad spots for specific TV programs is shifting to dynamically selected (well targeted) ads that may have a sophisticated set of campaign rules and requirements. The good news is that the Society of Cable Telecommunication Engineers (SCTE) has created (and is continuing to develop) a set of industry specifications that define how addressable advertising services can be provided.
For more information addressable TV advertising systems, see the article in IPTV Magazine:
http://www.iptvmagazine.com/2009_11/IPTVMagazine_2009_11_Featured-Article-addressable-TV-ads.html
I’ve created an advanced TV advertising tutorial that explains why and how TV advertising works (and it is free!).
http://althos.com/tutorial/tv-advertising-tutorial-title-slide.html
You can also purchase our Advanced TV Advertising book:
http://www.althosbooks.com/tvadvertising.html
ZDB2QZ82TG8D
No comments:
Post a Comment