Tuesday, April 27, 2010
Accurate Audio Monitoring System to Verify Licenses
During my interview with Chris Woods from TuneSAT at the NAB 2010 trade show, he shared with me that much of the audio content broadcasted on television systems are not accurately licensed and this means that some content owners may lose licensing revenue. This can result from cue sheets which are inaccurately filled in (this list of songs played on radio). To help accurately identify content that has been played, TuneSAT monitors audio content at satellite feeds. The TuneSAT system allows the audio content owner to see where there content is being used and according to Chris, many audio content owners are surprised to see where and how often their audio content is used. The license fees collected can be in excess of $100,000.