Friday, May 7, 2010

Automating TV Channel Branding

With many new types of TV content and distribution, TV channel branding is becoming a critical tool for long term success. A key challenge is how to perform increased branding with a reduced amount of labor. The solution is to use automated branding. During my interview with Pete Challinger at the NAB trade show, he explained that Pixel Power has developed a rules based branding system. This can simplify (automate) and reduce the time and cost of TV channel branding.

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