IPTV blog provides information about systems and services that provide television and video services through IP communication networks. We regularly interview companies and their leaders to identify new challenges and ways to solve them and new opportunities and ways to take advantage of them. IPTV Blog is part of IPTV Magazine http://www.IPTVMagaizne.com.
Wednesday, May 5, 2010
Dynamic Mobile Video Ad Insertion
How do you select and insert advertising videos (commercials) into mobile video streams? The answer is to use an intelligent media server that can dynamically select and stream ads. During my interview with Greg Philpott at the NAB 2010 trade show, he explained how mDialog has developed a system that allows for the dynamic selection and insertion of video ads into mobile video streams. Greg explained that mobile ads are different than TV ads as they have a built in response channel. This allows for highly interactive advertising messages. He stressed that some of the most effective ads are mobile video coupons.
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