Wednesday, May 5, 2010

Dynamic Mobile Video Ad Insertion

How do you select and insert advertising videos (commercials) into mobile video streams? The answer is to use an intelligent media server that can dynamically select and stream ads. During my interview with Greg Philpott at the NAB 2010 trade show, he explained how mDialog has developed a system that allows for the dynamic selection and insertion of video ads into mobile video streams. Greg explained that mobile ads are different than TV ads as they have a built in response channel. This allows for highly interactive advertising messages. He stressed that some of the most effective ads are mobile video coupons.

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