IPTV blog provides information about systems and services that provide television and video services through IP communication networks. We regularly interview companies and their leaders to identify new challenges and ways to solve them and new opportunities and ways to take advantage of them. IPTV Blog is part of IPTV Magazine http://www.IPTVMagaizne.com.
Monday, May 3, 2010
Linking TV Ad Sales Systems to Mobile Workers
TV broadcasters can increase their advertising sales by more rapidly proposing and authorizing ad sales orders. During my interview with Arthur Drevnig at the NAB trade show, he explained that Broadview Software has developed a system that can link ad sales systems to mobile workers. This allows the mobile worker to present offers to potential advertisers and get approval from station advertising managers to sell the ads.
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