IPTV blog provides information about systems and services that provide television and video services through IP communication networks. We regularly interview companies and their leaders to identify new challenges and ways to solve them and new opportunities and ways to take advantage of them. IPTV Blog is part of IPTV Magazine http://www.IPTVMagaizne.com.
Wednesday, May 12, 2010
New Subscription Channel Opportunities for Broadcasters
How can you get new revenue from existing programming? During my interview with Gianhuea Ferremi at the NAB trade show, he explained that BestTV has created a system that allows broadcasters to add new subscription services to existing programs. By adding additional programs and applications to existing content in non-linear form through other channels such as the Internet (Hybrid broadcast and broadband - HBB), broadcasters can increase the viewing time without increasing their need for bandwidth. TV show owners can create their own non-linear subscription channels extending their brands and adding revenue to both the TV show owners and to the broadcasters by selling the added content as a subscription service.
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