Wednesday, May 12, 2010

New Subscription Channel Opportunities for Broadcasters

How can you get new revenue from existing programming? During my interview with Gianhuea Ferremi at the NAB trade show, he explained that BestTV has created a system that allows broadcasters to add new subscription services to existing programs. By adding additional programs and applications to existing content in non-linear form through other channels such as the Internet (Hybrid broadcast and broadband - HBB), broadcasters can increase the viewing time without increasing their need for bandwidth. TV show owners can create their own non-linear subscription channels extending their brands and adding revenue to both the TV show owners and to the broadcasters by selling the added content as a subscription service.

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