IPTV blog provides information about systems and services that provide television and video services through IP communication networks. We regularly interview companies and their leaders to identify new challenges and ways to solve them and new opportunities and ways to take advantage of them. IPTV Blog is part of IPTV Magazine http://www.IPTVMagaizne.com.
Thursday, September 23, 2010
Avoid Channel Zapping with Recommendation Engines
Consumers have become frustrated with poorly organized television content. In order to compete, service providers must discover a way to personalize television services, as well as manage and control recommendations for customers. For broadcasters, recommendation and targeting engines offer an opportunity for service providers to maximize revenue opportunities, for an example, by prioritizing premium content. At IBC, Thomas Dvorak of APRICO Solutions said that content can be delivered from any source – be it TV, VoD or Internet - to users via TV, PC or mobile based upon their viewing behaviors and inputs. Additionally, users will be able to enjoy content through channel sharing with their friends and communities. For content providers, this is beneficial since consumers avoid channel zapping, have no downloads or the need to search for content.Combined with EPG and Internet metadata, recommendation engines also present a compelling solutions for advertisers by allowing them to create commercial content that is always contextually relevant, educational, and highly targeted to viewers’ interests.
Posted by Michele at 9:32 AM
Labels: Aprico, Recommendation-Engines
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