IPTV blog provides information about systems and services that provide television and video services through IP communication networks. We regularly interview companies and their leaders to identify new challenges and ways to solve them and new opportunities and ways to take advantage of them. IPTV Blog is part of IPTV Magazine http://www.IPTVMagaizne.com.
Tuesday, October 12, 2010
Interactive Marketing—Learning How to Engage With Viewers
With an excessive amount of programming and little guidance, consumers not only need to find what they want to watch, but interact with their content. At IBC, Jose from Mirada explained that interactive marketing campaigns allow brand owners, advertisers, retailers and agencies to create an environment in which consumers feel engaged with their programming. Programs such as Text2Win allow consumers to text in a unique reference number or keyword to a 5 digit shortcode for the chance to win prizes or cash. Other tools for interactive marketing include interactive advertising, which can promote products, services or get customers to respond to a branding message. The data captured from consumer interaction can then be relayed to the client to determine the effectiveness of their campaign.
Posted by Michele at 12:34 PM
Labels: Interactive-Marketing, Mirada
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