IPTV blog provides information about systems and services that provide television and video services through IP communication networks. We regularly interview companies and their leaders to identify new challenges and ways to solve them and new opportunities and ways to take advantage of them. IPTV Blog is part of IPTV Magazine http://www.IPTVMagaizne.com.
Monday, October 11, 2010
Internet TV is Important for Local TV Broadcasters
Local media broadcasters can dramatically benefit from Internet TV distribution if they know how to monetize the content. During my interview with Rick Ducey from BIA at the OTTCon trade show, he explained that he has seen dramatic changes, challenges, and most important, new opportunities. Rick explained that some local broadcasting companies view Internet as a potential challenge when in actually can be a great revenue generation tool. Local broadcasters can dramatically benefit (much higher CPM ad rates) from highly targeted and measurable Internet TV while also producing new revenue streams.
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