Wednesday, October 6, 2010

Multiplatform TV Production – What you Need to Know

Most TV broadcasters need to produce content for multiple types of platforms and devices such as TV broadcast, Internet TV, and mobile video. At the IBC trade show, David Johnson from Input Media explained to me that producing media for multiple types of platforms and devices requires an understanding of the different formats and interfaces that are available. Converting the screen size and resolution is only part of the solution. Navigation interfaces, text styles and sizes, and a mixture of other requirements need to be setup in the production of the content. Understanding the key production requirements is even more critical in real time production (such as sports broadcasting). If the viewer can’t read the text score on their mobile display after a goal, you may have lost the customer.

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