Friday, October 22, 2010

TV Remotes can Keep Customers – Broadcaster Branding and New Service Options

TV remotes are sometimes the last item on a TV broadcasters list of equipment to buy. However, TV remotes can be a key factor in keeping a television customer. Martina Kick from Ruwido explained to me during the IBC trade show that TV remotes are a key branding opportunity for TV broadcaster. Some TV broadcasters create custom designed handsets (and many of the handsets produced by Ruwido look amazing). There are also advanced features that can be included with a TV remote such as such as fingerprint recognition.

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