Wednesday, December 1, 2010

Increasing Profits and Audience Participation with Channel Branding

In the broadcast environment, in addition to multi-format file support, a simple user interface and playout automation, playout systems must also offer channel branding capabilities. At IBC, Roman Ceano from Vector 3 explained live graphics can be used to enable full channel branding with the use of XML for metadata. Channel branding can include anything from logo insertion to flash animations and interactive quizzes. Templates can be used for news tickers, titling, clocks and quizzes, as well as weather graphics. These applications can be presented with a variety of video effects such as zooms and squeeze backs. Channel branding allows for increased audience interaction and profits through SMS chat or advertising and sponsorships.

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