Wednesday, December 1, 2010

Mobile Advertising Management – Simplifying and Optimizing Mobile Marketing Systems

Advertising to mobile devices can be one of the most effective ways to reach and influence potential customers. Azzedine Boubgira from Mobiclip explained to me at the IBC trade show that mobile advertising tends to be a complicated business as it requires the distribution of content to multiple types of viewing devices. End to end solutions for mobile media distribution involves linking content providers, content processing systems, through networks to many types of communication devices. Content providers may include TV channels, movie studies, content aggregators, and user generated content. Content processing functions include encoding, monitoring, billing, analytics, reporting. Distribution networks (the network cloud) may include a combination of public (e.g. mobile wireless) and private (home networks) systems. End user devices can range from media devices which may have many processing and interface limitations to high performance multimedia computers.

Some of the functional parts of an effective mobile media management system include content acquisition, content management, content transcoding, advertising management, rights management and access control, content delivery, media players, and transaction processing applications.

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