Several companies have amazing soft TV remote applications (TV remote applications on Smartphone and Tablets). In addition to making navigation a much better experience (visual categories, sliding gallaries, and preview windows), there is the possibility for some space dedicated for program recommendations.
While some research has shown that consumers would not initially like advertising messages on their TV remotes, it seems that some forms of advertising may be acceptable. This could include a sponsored by company icon or highly relevant content preview ad.
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