Thursday, May 3, 2012

Web Portal Control for Dynamic Mobile and TV Advertising

TV and mobile advertising networks offer a simple solution for managing ad campaigns for multiple devices. While at NAB, StepLeader CEO Brian Handly explained to me that ad networks only work well if the backend can be setup and managed.

To solve this challenge, StepLeader created a partner portal that selects and ensures ads are served to appropriate channels in formats usable on a variety of devices such as smartphones and tablets. The automated system allows managers and sales team members to login and review usage of their products, downloads, unique users, and more. StepLeader’s partner portal enables the selection of local or national ads and can build specific landing pages that offer viewers additional features such as store locators, multiple pages and Google maps.

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