Wednesday, January 2, 2013

Video Metadata Service Enables Content Discovery for Viewers on Social Media Platforms

Video content producers need to make their content discoverable to viewers through many online media channels. Sean Doherty, CEO of WURL explained to me at the TelcoTV trade show that a metadata service combined with a rich API allows content providers and broadcasters to enable their video content to be discovered on many types of social media platforms. Getting descriptive metadata can be difficult and producing it is costly. After the metadata has been gathered and organized, the content needs to be made available to multiple social media channels. Sean explained that WURL developed the Metachannel(tm) content source and the Web1000(tm) rich application program interface - API to solve this challenge. One simple solution for many video programs and channels.

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