Quality TV and film production has required the use of
multiple fixed length focal lenses. Thom Calabro from Fuji Film explained to me
that it is now possible to get better film production quality using a single
high quality zoom lens. Having a set of fixed length lenses for TV and film
production it costly, bulky, and difficult to manage. While zoom lenses have
been available for many years, their cost and quality level have not been
adequate for standard production - until now. To solve this challenge, Fuji has made a single
zoom lens that provides the same or better image quality than fixed lenses. This
can dramatically simplify production while reducing cost and decrease the
number of items for production crews need to bring to the set.
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