Dynamic Content Management for Adding Social Media to TV Broadcasting

Integrating live social media into television broadcasting can provide amazing increases in viewership and viewer engagement. Lars Lauritzsen from Never.no explained to me at the IBC show that the dynamic process of social media gathering and processing can be complicated. To solve this challenge, Never.no created the Dynamic Content Scheduler -DCS system The ) DCS system is located between a between a social media interactivity control platform and playout systems. It Coordinate dynamic content, media assets and control commands. The interactivity desk is responsible for content generation - CG, automation, video servers, ad insertion etc.. This can be used to create seamless real time workflows between for TV broadcast systems. The DCS system with several broadcast protocols including VDCP, GPIs and RS-422 and can work with graphic systems including Vizrt, Harris & Chyron.