TV service providers need to find new ways to keep customers
and more effectively promote their programs. During my interview with Danny
Peled, CEO of Vidmind, he explained that social TV personalization enables
users to curate, share, like, check-in to and chat about video content. This
makes viewer experiences more relative and engaging and provide TV service
providers with more sticky customers who share and amplify their TV content
promotion efforts. To enable social TV, Vidmind created Twister, a white label
cloud based solution allowing TV broadcasters to customize it and offer unique
viewing experiences. Twister currently connects with Twitter, Facebook and
vkontakte.ru and can be easily integrated with other social networks. In
addition to improving viewing experiences, the usage statistics can be fed into
the Vidmind CloudSeed recommendation engine, allowing users to enjoy
recommendations based on the collective preferences of their social network. To
see more information on VidMinds Social TV platform, go to: Vidmind Cloud TV
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