TV broadcasters can have difficulty implementing dynamic TV
ad insertion (DAI) on OTT platforms and legacy distribution systems. During my
interview with Kunal Lagwanker, CEO of AdSparx, he explained that the broadcast
network equipment systems may not have DAI capability or the ad insertion
option may be high cost. Without advanced TV advertising options, the
broadcasters are losing high value advertising money. To solve this, AdSparx
has created a cloud based TV advertising system that enables DAI on existing systems
with minimal changes.
OTT systems commonly provide television content from other geographic
regions where the ads are irrelevant for local viewers and do not earn ad
revenue. OTT broadcasters need an Ad Replacement system automatically detects
TV commercials in Live/Linear TV and replaces them with targeted ads. The
process needs seamless TV quality transitions between content and ads. The
AdSparx system inserts the ad video directly into the viewers television stream
resulting in a high-quality viewing experience.
Cloud based TV ad insertion can be processed on the server side
(head end) or at the device. in-stream advertising on an internet connected
device. TV ads can be inserted into TV broadcast streams or streamed to Internet
devices such as mobiles, tablets, desktops and connected TV devices.
To get more information on AdSparx Cloud Video Ad Insertion
System, go to http://adsparx.co/features.html
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