Tuesday, June 18, 2019

OTT Customer Behavior Analysis - Reducing Churn and Managing Retention Campaigns

OTT service providers need ways to reduce churn and increase consumption. During my interview with Alan Sternfeld, Business Development with Jump TV, he explained that OTT Service Providers (OSPs) want to understand key churn identifiers, which of their viewers is at risk of churning (risk scoring) and how to segment customers for retention campaigns. To keep and reacquire customers, OSPs can create targeted promotional, retention, and win back campaigns. To solve this challenge, Jump TV has setup a platform that enables OSPs to measure, analyze, and optimize churn management. To get more information on ways to identify viewers at risk of churn and ways to motivate them to stay and consume more, visit Jump TV OTT Customer Retention

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