Monday, June 3, 2019

TV Audience Participation Platform - New Social Engagement Options and Revenues

Television and social networks are merging to produce more valuable television viewing experiences. During my interview with Gabriel Baños, CEO of Flowics, he explained that TV viewers have many new choices for content & service providers and traditional business models are failing. Content producers are bypassing traditional TV networks, there are new content producers diluting audience reach, and traditional pay TV and broadcast ad revenue methods are rapidly declining. To attract and keep viewers and subscribers, broadcasters and OTT providers are adapting their TV systems to provided personalize viewing experiences using real time polling, content sharing, engagement measurement and optimization. For more information about Social TV Engagement platform options, visit Flowics

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