Wednesday, February 3, 2010

TV Advertising Regulation

While there are limited advertising regulations for Internet advertising, TV advertising regulation can be very restrictive on TV broadcasters. These regulations may define the types of advertising, how much advertising TV broadcasters can offer, and suitable broadcast times for certain types of ads.

As more content communication channels become available to the consumer such as mobile video and Internet TV, consumers will move from traditional broadcasters to these alternative sources. This reduces the number of broadcast TV viewers which is may dramatically reduce the advertising revenue.

Since 2005, the amount of TV advertising revenue has not changed much [source] while Internet advertising revenue has increased over 17% per year [source]. Reducing the regulations for broadcast TV and/or increasing the regulations for Internet advertising would help the TV broadcasters and consumers.

For more discussion on TV Advertising regulation, you can see my editor’s viewpoint in IPTV Magazine:

Editors Viewpoint on TV Regulation

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