Friday, December 23, 2011
Licensing Pre-Cleared Music Audio for Movie and TV Content
Getting the right music for movie and TV programs can be the difference between a blockbuster success or a marketplace failure. During my interview with Ray Williams, founder of CrumbsMusic, he explained that can be complicated, time consuming, and costly. It commonly involves negotiation with multiple record labels, artists, producers, and other companies. With the growing number of distribution channels such as Internet TV, mobile video, and stored media distribution (e.g. Blu-Ray), there will be an increase in number of movie and TV programs that are produced and they will need lots of good music tracks! To solve this challenge, Ray recommends that music be pre-cleared to simplify and speed up the licensing process. A pre-cleared licensing system needs to have a search system that allows producers, directors, and music supervisors to discover and select from quality content.