Marketing managers have to choose which advertising programs
for their resource and their choice should be based on current and future
performance.
One key reason for mobile video advertising getting a jump start on other mediums is the number of mobile users increasing. According
to a study from Oracle, 43 percent of mobile users have swapped their cameras
for a mobile device.
Many companies are opting to use mobile video advertising
because of the diverse options available: interactive in-stream video, which is
a video ad played before content; interactive pre-roll, video ad played within
content (similar to a commercial); and tap to interactive video, a video ad
played after a consumer taps a banner. The click through rate for buttons for
interactive in-stream video ads is much higher than other advertising options.
InsightExpress found that mobile ads create twice the brand awareness as online
video advertising.
So the personalized nature of mobile video has a higher influence on viewers, right?
ReplyDeleteIt has to be a real lucrative business now, considering how video production companies in los angeles or new york have been putting a lot of effort in making these mobile ads work.
ReplyDelete