Wednesday, September 12, 2012
Why Mobile Video Advertising Has Become a High Audience Engagement Option for Businesses
Marketing managers have to choose which advertising programs for their resource and their choice should be based on current and future performance.
One key reason for mobile video advertising getting a jump start on other mediums is the number of mobile users increasing. According to a study from Oracle, 43 percent of mobile users have swapped their cameras for a mobile device.
Many companies are opting to use mobile video advertising because of the diverse options available: interactive in-stream video, which is a video ad played before content; interactive pre-roll, video ad played within content (similar to a commercial); and tap to interactive video, a video ad played after a consumer taps a banner. The click through rate for buttons for interactive in-stream video ads is much higher than other advertising options. InsightExpress found that mobile ads create twice the brand awareness as online video advertising.