Friday, April 23, 2010

Identifying the Promotional Opportunities inside Video Content

One of the key types of challenges to product placement advertising in TV content is identifying the times and graphics areas that are available for promotional media insertion. During my interview with Ben Weinberger from DigitalSmiths at the NAB 2010 trade show, he explained that DigitalSmiths can create tracks of interstitial metadata that identify events and advertising insertion opportunities within promotional media. In addition to identifying graphic areas where ads can be inserted, the DigitalSmiths system can also analyze facial expressions and speech audio to determine the context of the insertion opportunity.

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