IPTV blog provides information about systems and services that provide television and video services through IP communication networks. We regularly interview companies and their leaders to identify new challenges and ways to solve them and new opportunities and ways to take advantage of them. IPTV Blog is part of IPTV Magazine http://www.IPTVMagaizne.com.
Friday, April 23, 2010
Identifying the Promotional Opportunities inside Video Content
One of the key types of challenges to product placement advertising in TV content is identifying the times and graphics areas that are available for promotional media insertion. During my interview with Ben Weinberger from DigitalSmiths at the NAB 2010 trade show, he explained that DigitalSmiths can create tracks of interstitial metadata that identify events and advertising insertion opportunities within promotional media. In addition to identifying graphic areas where ads can be inserted, the DigitalSmiths system can also analyze facial expressions and speech audio to determine the context of the insertion opportunity.
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