TV shows and movies are great sources of social media content which can be a super low cost and effective way to attract and engage viewers. During my podcast interview with Tracie Clarke, producer of WCAP news, she explained that finding the right clips, processing them, and knowing where they should be published can be how time consuming and produce little results if done wrong. Tracie explained how she enhanced the WCAP daily TV news show production processes and social media publishing to get dramatic increases in program views along with many new audience activities. She explains how you can make some simple line production changes, use templates, media agents, and other tools to improve the value and impact your media can have.
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